Video Marketing and its benefits

 

Video should add the “wow” factor to your online marketing and business brand

They say a picture speaks a thousand words, how many words does a video speak? Not that I am undermining the importance of the written word, but videos will add an element to your marketing efforts that text just can’t. They’re eye-catching, they’re effective, and they stimulate viewers in ways that are impossible to do with text. Videos are an easy way to convey your marketing message in a memorable fashion. With the advances in technology it is possible to create great videos for a lot less than you may think.

Video sets you apart from the crowd

Although video marketing is more affordable and easier to do than ever, wrongly most small businesses still aren’t taking advantage of it. Incorporating video into your marketing strategy can help you stand out from the crowd and enable you to gain the edge over your competitors. Video marketing helps with your customers brand association of your business.

Video puts a face to your brand

People prefer to do business with those they like and trust. Video helps prospects get to know you much more easily than ordinary words can, and once they get to know you, they’ll hopefully learn to like and trust you, as well. The following videos show how even a simple video can have an impact words cannot.

This is a sample of the video we are giving away in our free draw.
Enter the free draw for a video

This is a sample of the video we are giving away in our free draw.
Enter the free draw for a video

Video helps convey complex information more clearly

When it comes to explaining complex ideas or information, video is oftentimes much more suited to the task than the written word? Take a look on YouTube and see how many businesses are now uploading instructional videos. Would you rather watch and copy a real person demonstrating how to use a product, than have to read through and understand pages of instructions? At the very least is it not good customer care to give the customer the option?

Video is more likely to go viral

If you make an video that grabs people’s attention and strikes a chord with the masses, people are going to share it. Sharing leads to more exposure to your message and increased interest in your company and its products and services. Video is the best way to reach lots of potential customers and get your marketing message heard (and seen).

All the videos in this article range at the time of press range from as little as £30 to £250.

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