ArchivesPosts Tagged ‘digital marketing’


I have recently undertaking a few marketing mentoring sessions with customers, as part of the process I like to reflect on the learning that has taken place. Some of the following maybe of use to you and your business. LinkedIn for leads and networking According to a leading national social media agency Linkedin is the […]Continue Reading


Digital marketing the skills you need to have to succeed. We receive more and more requests for help and support in the world of digital marketing; we completely understand the importance of this medium for small businesses. We often review the skills we believe are needed to stay sharp in this fast paced medium. One […]Continue Reading


Video Marketing and its benefits   Video should add the “wow” factor to your online marketing and business brand They say a picture speaks a thousand words, how many words does a video speak? Not that I am undermining the importance of the written word, but videos will add an element to your marketing efforts […]Continue Reading


Reasons Content Marketing May Fail by Paul Friend Content marketing as with many marketing strategies is a result of marketing planning of which many businesses for whatever reason choose to skip over. In addition it cannot be undertaken in isolation from other elements of the marketing mix. It could be argued that it under pins […]Continue Reading


As potentially power full as social media can be, always remember it is about people and the majority of people like to be treated with respect. You should have clear social media marketing objectives and goals, otherwise how do you know it is working? These numbers are important but the rate of change is the […]Continue Reading


What businesses need to know about Facebook reach. by Paul Friend find me on google+ You may have seen a drop in your Facebook performance? Would you like more of your Facebook fans to see your updates? For this you need to be able to analyse and understand Facebook reach. We will help explain what […]Continue Reading


How to Create Written Content that Generates Leads by Paul Friend find me on google+ Do you need more leads? Are you looking for creative ways to use your blog content to improve your conversion process? We will hopefully show you how to identify and patch the weaker part of your funnel by writing the […]Continue Reading


What Is Considered A ‘Good’ CTR? by Paul Friend find me on google+ Here at Friendly Consultancy in light of changes to both Google and Facebook we are carrying out research into a mixture of paid and organic marketing. We found the following article which we are using as a reference point but wanted to […]Continue Reading


Social Media Tips to Enhance Your Profile. by Paul Friend, Friendly Consultancy of Derby, find me on google+ We have looked at various LinkedIn groups, Facebook groups, social media forums and the like to bring you some tips for your profile. Too busy to carry them out, then you know who can undertake the work […]Continue Reading


Increase your social media following and grow your audience! by Paul Friend, Friendly Consultancy of Derby, find me on google+ Why do you use social media? Do you use social media to build an audience for your business? Are you wondering how you can convert your audience into customers? When we talk to businesses about […]Continue Reading