Social Media this week with Friendly Consultancy.
by Paul Friend, Friendly Consultancy of Derby, find me on google+
Social Media appears to be constantly changing in the channels and methods it uses to provide inbound marketing to businesses. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
Facebook Adds Posts and Status Updates to Graph Search: “Now you will be able to search for status updates, photo captions, check-ins and comments to find things shared with you.”
“Search for the topics you’re interested in and see what your friends are saying, like “Dancing with the Stars” or “Posts about Dancing with the Stars by my friends.”
Facebook Announces New Features for Mobile Ad Unit: To help drive engagement and conversions, Facebook adds “new features to mobile app ads that are designed to help businesses reach people that have already downloaded their apps and direct them back into specific features, content or products within the app.” “Businesses can now choose from seven different calls to action within mobile app ads.”
LinkedIn Adds New Features to Mobile: The LinkedIn app for mobile has “flatter, cleaner and more modern designs” and you can now “keep your professional reputation fresh by accepting endorsements from your connections and by adding skills to your profile.”
“You can recognize your connections for being awesome at what they do by endorsing them from your phone.”
Here’s some up-coming news to follow:
Facebook Updates Ads Content in News Feed: Facebook is “working on some updates to the ads algorithm to improve the relevance and quality of the ads people see.”
Facebook Introduces Flickr, Pinterest, Tumblr and Instagram to Home: “You can view more of the content you care about on your lock screen. When you wake up your phone, swipe through photos and posts from Flickr, Pinterest, Tumblr and Instagram, in addition to Facebook.”
“Connect these apps to Home to get started. This feature will begin testing within the Facebook for Android Beta program.”
Here’s an interesting tool worth noting:
Tweet Binder: A cool tool to analyze, classify and share twitter impact reports.