Social Media Tips to Enhance Your Profile
by Paul Friend, Friendly Consultancy of Derby, find me on google+
We have looked at various LinkedIn groups, Facebook groups, social media forums and the like to bring you some tips for your profile. Too busy to carry them out, then you know who can undertake the work for you.
When did you last revisit your social profile on Twitter or Facebook? Do you want to maximize the impact of your social networking efforts? Basic housekeeping tasks are necessary for maintaining complete and engaging profiles.
In this article, you’ll find 10 tips, with recommendations to help you get the most of your social network profiles. We will bring you further tips as and when we find them.
#1: Adhere to Image Sizing Requirements on Social Networks
If your customer arrives on your Facebook Page and sees your profile picture as either too small for the space or out of focus, there’s a good chance they’ll develop a quick impression. Something to the tune of, “If they couldn’t get that right, what else will they get wrong?” Here’s a helpful cheat sheet with dimensions for image sizes on Facebook, Twitter, Google+ and more. Print it out and hang it over your desk.
#2: Beef Up Your WebSite With Multiple Social Share Buttons
We don’t always have the benefit of knowing our customers’ preferences for sharing content. Make it easy for customers to share your content where and how they want. Provide multiple sharing options so that your customers who prefer Twitter can tweet, those who love Pinterest can pin and your customers who have an affinity for Facebook can share your article there, etc.
#3: Create Leads For Upcoming Events
Just because people hear about your event on a social network doesn’t mean they know how to register or buy tickets. It is suggested that, “Do ensure that event descriptions make it clear where official registration happens. It’s too easy for users to assume that saying ‘I’m going’ on Facebook is tantamount to an official registration. Seasoned event organizers will know differently.”
Include easy-to-follow registration links when you promote your company events online.
#4: Delineate Keyword-Rich Text on All Your Social Profiles
SEO and keywords aren’t a thing of the past. In fact, with search engines delivering social network profiles in their results, they’re more critical than ever. It is more about contextual use of keywords than ever. We found this advice about using your keywords on social media platforms, “The more you use a keyword in the correct context, the more likely you’re going to be associated with that keyword on a particular social platform.”
Use a tool like Google’s Keyword Tool to make sure your business is associated with the right industry keyword!
#5: Encourage Customer Reviews
Lisa Fugere puts the issue of reviews in perspective. “Seventy-five percent of the businesses that you can find on social review sites have no reviews. That means that even if you’ve done nothing to bring your brand online, it likely already is.”
#6: Feature Unique Hashtags
Hashtags, words or phrases prefixed with the symbol #, provide a means for grouping messages. Hashtags work well for making your content or event stand out in the crowd.
For example, Fossey Taylor use #propertyinvesting to draw attention to their Estate agent services for property investors.
Fans of Fossey Taylor can follow them by searching the #propertyinvesting hashtag.
Use descriptive hashtags to help keep your fans interested in and engaged with focused parts of your business or campaigns.
#7: Get Real on Social Networks
As your communities grow, it’s easy for customers to feel as though they’re lost in the crowd.
In 1936, Dale Carnegie wrote the landmark book, How to Win Friends and Influence People. In the book, Carnegie wrote, “Names are the sweetest and most important sound in any language.” Go the extra step and use your fans’ names when you respond to their questions or comments on social networks.
#8: Hunker Down and Add More Social Networks When and if You’re Ready
How many new social networks have emerged since you first developed your online marketing strategy? It’s possible a new channel might help you achieve a goal you’re struggling with. Are your products and services a natural fit for Pinterest? Can Instagram extend the reach of your campaign with photos?
A helpful social media directory that includes social network sites, micro-blogging sites, groups and social community sites, micro-video blogging sites and video-sharing sites.
Reassess your social sites and use the directory to identify new places to build a presence for your business.
#9: Insert Your Company Name in Your Blog’s Title Tag and Meta Description
If your blog doesn’t contain your business name, people searching for you may not be able to find you. Whole Foods Market has a blog entitled, Whole Story. Even though it’s a catchy title, people searching for their blog won’t necessarily know to search for “Whole Story.”
#10: Jump-Start Search Results for Pinterest
Many social networks have settings that affect whether your profile will show up in search results. For example, Pinterest has a settings option to keep your profile “private” from search engines. To ensure that your content surfaces in search results, go to settings and switch “Search Privacy” to “No.”