We fully appreciate how difficult it can be to run a small business and very few of us are experts in all the fields needed to be succesful. Marketing is a vital part of any business strategy. If you are not sure if what you are doing is correct, why not contact us for an […]Continue Reading


SEARCH ENGINE OPTIMISATION (SEO) How many times have you been told that you have to be page one position one of the search engines without having SEO explained to you? We have customers on the phone asking for SEO marketing without really understanding what it is or how it will impact on their business. SEO […]Continue Reading


The content marketing strategy framework We have reviewed several content marketing frameworks and pulled together the following steps. Depending on the size and scope of your company some steps will be straightforward others will take time to complete. Step 1: Company Research The first step in developing a content strategy framework is understanding the company. […]Continue Reading


You need to grow your email list.   Some marketers and business people would tell you that email marketing is dead and it is all about social media. If done wrong, then email marketing will not work. When done correctly email marketing will generate more business than social media. Don’t get me wrong I am […]Continue Reading


Once you understanding how to use Facebook ad bidding, it will then help you reach your campaign goals for less money.   Facebook Ad Bidding Are you aware that the bidding options for Facebook ads have changed slightly? Facebook has updated automatic bidding to be more beneficial. However, the options are different for each type […]Continue Reading


What are haters and why do people hate Haters are anybody who complains about a business either off stage or on stage as a hater. An off-stage hater is somebody who complains in private: on telephone and email. An on-stage hater is somebody who complains in public: social media, review sites, discussion boards and forums. Historically […]Continue Reading


How to conduct a marketing audit The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process, but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning, as […]Continue Reading


A vital part of the situation analysis is auditing your current and past marketing. Many companies blunder from one marketing campaign to the next without ever taking the time to stop and audit the activities they are undertaking.   The benefits of carrying out a marketing audit should always outweigh the effort and investment. In […]Continue Reading



What is networking and why should we network? A possible definition of networking – exchange of information or services among individuals, groups, or institutions, cultivation of productive relationships for employment or business. However, it is important to note that networking is more than several hundred contacts in your phone and much more than a presence […]Continue Reading