You need to grow your email list.
Some marketers and business people would tell you that email marketing is dead and it is all about social media. If done wrong, then email marketing will not work. When done correctly email marketing will generate more business than social media. Don’t get me wrong I am a huge fan of social media marketing but it is not the savoir many claim it to be. Integrated digital marketing will achieve your marketing goals.
Why do you write a blog? Because you have read that it is the must do thing? Do you write it because and SEO expert has told you it will get you to page one of a search engine?
Do you write your blog to keep your audience engaged in what you do and reflect your credibility and knowledge, so when they are in the buying cycle for a product or service you offer they will come to you before going elsewhere?
Now would it be good to be able to send your latest blog to your audience without having to compete with all the noise that is on social media? Voila email marketing.
With this in mind let’s take a look at some ideas to help build that email audience. I would like to hear if any of these have worked for you or please feel free to suggest alternatives.
Put Your Best Offer on Your Homepage
To encourage email signups, show the value of being an email subscriber on the homepage of your website. Give a key benefit of signing up to receive your information.
You may have to think a little outside the box when it comes to your call to action. Don’t just repeat what everyone else in your sector is offering.
Use a Feature Box
If you don’t have a custom homepage or don’t have the resources to redesign your current homepage, a feature box might be a good option for you.
A well-designed feature box exchanges your lead generator for an email address. You typically place the feature box above the fold of your page so it’s immediately visible to users.
Unlike entry pop-ups, feature boxes don’t interrupt visitors from scrolling down the page and browsing your content. They can either take your bonus or scroll down the page.
Choose a unique opt-in offer, think outside of the box. So many businesses just copy each other so diluting this great opportunity.
Don’t forget that your homepage is one of the most visited pages on your website, so it deserves special treatment. Think about changing your homepage design to include an engaging sign-up box as the next step after a feature box.
Add Content Upgrades to Posts
Content upgrades are another way to grow your email list. The principle behind them is the same as for any opt-in form: You give away free useful material and get your visitors’ email addresses in return.
Place a link to your bonus content with a call to action in your article and wrap it with an eye-catching box. When readers click the link, a pop-up box appears, asking for their email address to get the bonus material.
When readers click your download link, open a pop-up box asking for their email address. After readers complete the form, redirect them to a page with the bonus.
After readers type in their name and email, they’re redirected to the page where they can download the free guide.
You can use a variety of different materials in your content upgrades. Here are a few examples:
- A PDF version of your article
- A checklist
- An instructional video
- A template
- A list of tools or resources
- An infographic
Remember that you need to choose bonus content that is highly relevant to the topic of your article and of use to your audience.
Display a Scroll-Triggered Box
Another effective and unobtrusive way to turn readers into email subscribers is to use scroll-triggered opt-in boxes. The benefit of a scroll-triggered box, is that it doesn’t cover up any content.
Place a scroll-triggered box at the corner of the page when readers scroll down to a certain part of your article.
By the time the box appears in front of readers, they’ve already read most or all of your article. They’ve formed an impression of you, so it’s a good time to introduce your offer.
Show an Exit Pop-Up
Although people say they hate pop-ups, studies show that pop-ups are effective for collecting email addresses, especially when they’re well designed and have strong, engaging text. However, you will have to monitor your own audience to measure their effectiveness.
If you’re worried about potentially irritating your visitors with a pop-up, consider using an exit pop-up, which is action triggered and shown only when visitors intend to leave your page.
You don’t lose anything and don’t run the risk of irritating visitors when you offer them something right when they’re about to leave. Keep in mind that exit pop-ups work only for visitors who have spent time on your article.
If you’re looking for a tool for pop-ups, and exit pop-ups in particular, try OptinMonster, PopUp Domination, or SumoMe’s List Builder. The latter is free with an opportunity to upgrade to a pro version.
These are all effective ways to get people to sign up for your email list from your blog. Keep in mind that you can use more than one of these techniques at the same time.
As with any marketing activity monitor and measure the response rates. If you are not getting uptake from a certain method first look at the content then consider that it might not be for your audience.
Do you agree with these tips, have you had success with different tips?