LinkedIn Groups to generate leads
by Paul Friend find me on google+
LinkedIn Groups are made up of a variety of subject areas, bringing together professionals of similar interests to discuss topics that relate to business. Again, you can find potential leads by either creating your own LinkedIn Group or by joining an existing group that focuses on your area of expertise. While it’s possible to join up to 50 groups, we suggest you focus your efforts on a few of the right groups for your business. Join LinkedIn Groups where potential customers or clients may be active, then engage in relevant conversations.
Browse the directory of groups to find the right match, join the discussions and connect with existing members. Begin by consistently posting your own content or others’ content that’s on topic. Participate in existing conversations by answering questions and providing resources. People ask questions in almost every LinkedIn Group, answer them to bring value and help establish relationships.
Here’s how to get the leads you’re looking for.
Identify group members who continually ask questions about your line of business or members who are generally looking for help. Publicly answer their questions from within the group, providing value and using brevity, then follow up with a more in-depth message by using the Reply Privately feature. This way you have both a public and a private point of contact with them. The Reply Privately feature is an often-overlooked tactic for generating quality leads from a one-on-one conversation where you’re able to provide value and build trust. This feature is found below a group member’s question under the More tab or by hovering over one of their comments in the discussion.
In your private message, answer their question in full and let them know you’re available to chat more extensively on the topic by phone, if need be. Phone calls within the right context, like a LinkedIn intro, are more likely than a cold call to turn this conversation into a potential lead-builder for your business.
When you focus on establishing credibility with the information you share and then take the relationships you make in LinkedIn Groups to the next step and one-on-one conversations, you’ll gather leads.