Social media in one shape another has been around for well over a decade now, it still amazes me that some older businesses are still hesitant to join in the social media revolution. It is here to stay in some shape or form. We are often engaged in delivering training to businesses about the benefits and how to implement social media into their marketing mix, yet some are still hesitant to integrate social media marketing into their current strategies.
However, you only have to look at the pleather of companies that developing new platforms and existing social media players adding new features. Factor in the ever-increasing demographic spectrum of users and it provides you with enough evidence that all organisations need to utilise social media. However as with most things in life there is a right way and a wrong way to make the most of social media.
I wanted to share with you some of the damaging effects that could be happening to your enterprise if you remain in the non-use camp.
However, social media is not the one stop saviour of your business and you still require an integrated approach to your marketing strategies.
What would happen if your business didn’t use social media?
Imagine that your business doesn’t have a presence on social media. Let us consider some of the ways that this could affect you when compared to your competitors who do have business profiles for the appropriate social media channels?
The modern method of marketing is about building a trusting relationship with your customers. One of the main benefits of social media is that it surpasses just being another tool to post promotions and sell products – it is a way for you to connect with real people. That is why we strongly suggest being active on social media daily! The more you are engaged online, the more your followers can grow with you and share with their friends.
For quite a while customers use social media to research brands before making a purchase, think of how much trip advisor has grown. If they either can’t find a profile for your business or notice that you hardly ever touch your account, it’s going to make them question their decision. But if they do see a business that is actively involved online every day – posting images of their products or services – with a community that is equally as engaged with them, they are going to want to become a part of that community.
If someone is deciding on which product or service to go with, they are going to feel more comfortable going with a brand that has already established a popular reputation within a community of like-minded individuals.
If people can see that your posts are generating likes, retweets, repins, or shares, they will immediately feel positively towards your brand since others are doing the same. Therefore, you need to measure what you are posting, posting for posting sake can also have a negative effect Without a social media presence, people can’t see this engagement, which may rule out your products or services as a viable fit for them.
Social media is about so much more than just selling, indeed conduct your social media marketing correctly and it will pull sales into your business without you having to force your products onto your target audience. Social media is about connecting with people. If you are forming a connection with your followers, they will do some of the leg-work for you. When people feel that your content is worth sharing, they will gladly do so, which showcases your products and services to people who may have never heard of you before. Think of it this way each time your content is shared, that person is endorsing you.
Without this organic growth, you will have to spend more time and money on reaching a larger number of online users, which will most likely end up costing you more money in the long run.
Your nonsocial media methods may allow you to meet your goals every month, but when you use social media as part of your marketing strategy, you will be able to reach a larger demographic that fit into your target audience than you ever thought possible!
Think of double glazing sales people who knock door to door, how many doors can you knock on via social media, better still how many people are happy to open said door and invite you in.
I could go on and on about the many pitfalls of not being on social media. I also appreciate that as a business you have a finite marketing budget. I would suggest start small, look at what others are doing and put your own swing on it rather than directly replicate it. Have consistent communications with your audiences and they will grow which will lead to more sustainable sales.
If you are uncertain how you can begin growing your brand online, we are here to help you! Contact our team today – we have a very limited number of special 50% off social media consultations to get you started! We educate and train you on using social media for your business not just giving you facts and figures