ArchivesCategory: General News


Sometimes you just need a helping hand for short periods of time and do not need a full time marketer. This is where outsourcing your marketing requirements to companies like Friendly Consultancy has a huge benefit. You have no downtime through outsourcing, we will not sit on Facebook for personal use and expect to be […]Continue Reading


surround yourself with people who will push you to do better. As small business owners we fully understand how difficult it can be to remain 100% focused 100% of the time. This is why we have our marketing mentoring programme. We have a range of fully qualified mentors and coaches who are available to provide […]Continue Reading


Firstly, let me apologise, not for my forthcoming rant, but more the rambling of the rant. Normally when people comment on what I do and other professional knowledgeable marketers do, I let it flow over me, as I know the value of what good marketing can do for an enterprise. I suppose that everyone who […]Continue Reading


Regardless of the product you sell or the service you offer, it is vital that you understand your various customer segments if you want to grow your business. When did you last look at who are you selling to? Have you asked yourself why do they buy your product? What benefit will your customer gain […]Continue Reading


As a way of saying thank you for all your help support and of course a great breakfast I wanted to give something back to the group. I would like to offer members of Derby Networking club a free marketing mentoring session of up to two hours. No obligation no sales pitch, will just sit […]Continue Reading


We fully appreciate how difficult it can be to run a small business and very few of us are experts in all the fields needed to be succesful. Marketing is a vital part of any business strategy. If you are not sure if what you are doing is correct, why not contact us for an […]Continue Reading


What are haters and why do people hate Haters are anybody who complains about a business either off stage or on stage as a hater. An off-stage hater is somebody who complains in private: on telephone and email. An on-stage hater is somebody who complains in public: social media, review sites, discussion boards and forums. Historically […]Continue Reading


How to conduct a marketing audit The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process, but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning, as […]Continue Reading


A vital part of the situation analysis is auditing your current and past marketing. Many companies blunder from one marketing campaign to the next without ever taking the time to stop and audit the activities they are undertaking.   The benefits of carrying out a marketing audit should always outweigh the effort and investment. In […]Continue Reading