Why would you need to build alliances on Google+?
Currently Google+ isn’t as crowded as other social media platforms; therefore it is easier for you to establish yourself as the authority in your business sector and by association your business. It’s your perceived authority status that makes you valuable to other members in your business community and they will want to build an alliance. As your relationship with another influencer deepens into an alliance, your name will stay top of mind when people ask questions that relate to your area of expertise. You’ll be the one they recommend!
We have looked at what several Google+ experts are suggesting as the best means to build alliances on Google+ and have compiled them below;
Share People’s Posts
First you need to identify an recognize the difference between your followers within your community, you will have your core community of followers and community leaders. While core members participate in the conversations you host, community leaders host their own conversations within Google+ as well as on Twitter, Facebook and other social platforms.
Just as on other social media platforms, one of the best ways to get on another community leader’s radar is to share their posts on your profile. The difference with sharing on Google+ is that people may not be feeling as much love as they do elsewhere. Sharing a potential ally’s posts on your profile will get you on their radar. It’s the first step to building a relationship with another person or business. Share your potential ally’s posts consistently without going overboard and you’ll really stand out from the rest of their followers. They’ll take notice and see the value in forming an alliance with you.
Narrow Your Prospects
As you share other people’s content, you’ll start to recognize leaders you can have the most natural and reciprocal relationship with. These prospects are likely to be others in your industry whose work complements your area of interest. Network with people who naturally complement your areas of interest or objectives you want to achieve. After you identify the leaders you want to ally yourself with, you can either let things develop naturally or have a frank conversation to discuss how you can assist each other in community growth.
Make Collaboration Easy
There’s a lot to be gained by associating your name with the person you’re seeking as an ally. With one or two simple acts of recognition they can confirm you as an expert or the authority in your field. To help that association along, it’s a good idea to find, create or participate in projects that interest your (potential) allies.
Take it upon yourself to gather the writers, designers, programmers or anything else the project needs. If you’re willing to do most of the donkey work, your potential ally is more likely to get involved.
The more you collaborate, the more you highlight your ability to work in concert with and for an ally. Here are some ideas to make collaborating with you attractive to a leader you’d like to have as an ally.
Connect Your Connections
If you know your prospective ally wants to meet someone you know, invite both of them to participate in an interview. Google Hangouts are perfect for this.
Train Their Staff
If you have expertise an ally would love to know more about, embed your knowledge and create fans with their organization by training their staff for free.
Be transparent about why you’re offering the training and when the time is right, not only will you have an ally but new evangelists to support you.
Test New Tools
If your potential ally is developing a new tool or product that relates to your niche, join their beta testing group on Google+.
Offer thoughtful feedback to help them improve their product, and you’ll build an alliance at the same time.
A Few Words on What Not to Do
Forming an alliance is all about finding ways to support your potential ally so they can see the value you bring to the developing relationship. Not the other way around.
Don’t plead for others to share your material. Let them come to that conclusion on their own.
Avoid asking potential allies to share your stuff during the relationship development process. Even after you’ve cemented your alliance, don’t go to the well for something that isn’t absolutely pivotal.
There’s a great opportunity to build solid strategic relationships using Google+. Use the tips above to get started. As you seek alliances, remember to go with the flow and develop each relationship on your potential ally’s schedule, not yours. Make it a point to be genuine and transparent about your motives; if people sense you’re not to be trusted in a deal, they’ll most likely stay away and word will spread. Once you form a few successful alliances you’ll start looking like an attractive ally to others. At that point you’ll be in a strong position to look at guest blogging, speaking at events and more.